The Ordinary

The Ordinary Niacinamide 10% + Zinc 1% Serum

Serum·Budget-Friendly·$6 / 30ml — $0.20/ml

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The Ordinary Niacinamide 10% + Zinc 1% Serum$6 / 30ml — $0.20/ml

Formulation Summary

A minimalist, high-concentration niacinamide serum with just 11 ingredients. The formula delivers 10% niacinamide plus 1% zinc PCA in a water-based vehicle. This is The Ordinary's approach distilled: one active at a high concentration, minimal supporting ingredients, transparent pricing.

The Ordinary built this formula around the principle that effective skincare does not need to be expensive. Niacinamide at 10% targets multiple concerns simultaneously: oil control, pore appearance, texture, and brightness. Zinc PCA adds sebum-regulating support while also functioning as a humectant. The formula is alcohol-free, oil-free, silicone-free, and vegan. No fragrance or unnecessary additives.

Quick Facts

TextureSlightly viscous, clear serum; can feel tacky if too much is applied
ColorClear
Fragrance-free✓ Yes
Cruelty-freeLeaping Bunny
Vegan✓ Yes — All DECIEM products are vegan
ScentNo added fragrance; slight chemical scent noted by some users

Designed For

  • Oily and combination skin seeking oil control
  • Those who want a no-frills, high-potency niacinamide serum
  • Budget-conscious skincare users
  • People targeting enlarged pores and textural irregularities
  • Users building ingredient-focused routines

May Not Suit

  • Very sensitive skin; 10% niacinamide may be too strong
  • Dry skin types; zinc PCA has a matte, oil-absorbing effect
  • Those who prefer elegant textures; this can pill under other products
  • Users who want additional actives in the same formula

Key Ingredients

IngredientConcentrationFunction
Niacinamide10%brand-confirmedMulti-functional vitamin B3; regulates sebum, minimizes pores, brightens, supports barrier, calms inflammation
Zinc PCA1%brand-confirmedZinc salt that regulates sebum production, provides humectant properties, offers anti-aging benefits

The Formulation Explained

High-potency niacinamide

At 10%, this is a high concentration of niacinamide. Research supports niacinamide at 4-5% for most benefits, so 10% may provide faster or stronger results. However, this increases irritation risk for sensitive skin. The brand discloses this concentration, and niacinamide appears second in the ingredient list after water.

Zinc PCA for oil control

The 1% zinc PCA works synergistically with niacinamide for sebum regulation. Zinc PCA is a zinc salt that helps control oil production while also providing humectant properties. This combination is particularly effective for oily and combination skin types.

Minimalist formula

With only 11 ingredients, this is an intentionally simple formula. No fragrance, no silicones, no oils. The trade-off is texture; users commonly report pilling under other products and a tacky feel. The brand prioritizes function over elegance.

Clinical testing

Brand testing shows texture improvement in one week and reduced pore appearance in four weeks. A non-comedogenic study on 35 subjects applying the product twice daily for 8 weeks supported the claim, though some users do report initial breakouts.

Ingredients to Know

Isoceteth-20Comedogenicity: 1/5Irritancy: 1/5

Emulsifier; some sources flag potential comedogenic concern though clinical evidence is limited

PhenoxyethanolComedogenicity: 0/5Irritancy: 1/5

Common preservative; generally well tolerated

ChlorphenesinComedogenicity: 0/5Irritancy: 1/5

Preservative booster; works synergistically with phenoxyethanol

User Feedback Patterns

Holy grail for oily skin:Many users with oily skin report significant oil control and fewer breakouts. High repurchase rate in this demographic.
Pilling under other products:Commonly reported issue. Users recommend applying to damp skin or mixing with a hydrating serum to improve layering.
Tacky texture:The formula can feel sticky, especially if too much is applied. Most users adapt application technique over time.
Purging or breakouts:Some users report initial breakouts. Unclear whether this is purging, sensitivity, or coincidence. Most who push through report improvement.
Value for money:Almost universally praised for price-to-performance ratio. Common comment: 'can't believe this costs $6.'

Full INCI List

11 ingredients · Click "Show full list" to view

About The Ordinary

Founded2016
FounderBrandon Truaxe (1978-2019)
LocationToronto, Canada
CertificationsLeaping Bunny, Vegan

The Ordinary discloses exact active concentrations. Full ingredient lists with explanations available on website. Brand pioneered ingredient transparency in skincare.

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Sources

  • https://theordinary.com/en-us/niacinamide-10-zinc-1-serum-100436.html
  • https://incidecoder.com/products/the-ordinary-niacinamide-10-zinc-1
  • https://www.sephora.com/product/the-ordinary-deciem-niacinamide-10-zinc-1-P427417

Last updated: 2026-03

Rating Scales

Comedogenicity (0-5)

Likelihood of clogging pores. 0 = won't clog, 1-2 = low, 3 = moderate, 4-5 = high.

Irritancy (0-5)

Potential for skin irritation. 0 = non-irritating, 1-2 = low, 3 = moderate, 4-5 = high.

Ratings based on published ingredient studies. Individual reactions may vary.